Worth Holding Onto No.001

Jun 15, 2013 | By: Michael Andersen

Sometimes the journey is the payoff. We make and create, always working towards the final product, and then when we’re done, we start on something new. But what comes next is often determined by what we see and stumble upon along the way. With this video series we set out both to document how we create and to give a glimpse into the life of our products in the world.

Short No 001 begins with two interconnected processes: the design and construction of our Wildnerness Rucksack, and the origin of a simple adventure. Often, the destination isn’t as important as the simple joy of the preparation and the setting out. What awaits is unknown, but with a collection of trusted essentials close at hand discoveries are certain, and time spent exploring is the best sort of time. Here’s to the journey.

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