Brand Marketing Manager

Brand Marketing Manager

Tanner Goods is a company built on the imagination and curiosity of its employees.  We surround ourselves with incredibly talented, driven creatives that help bring our products and experiences to life. As our Brand Marketing Manager, you will be responsible for connecting the Tanner Goods and Mazama brand values and products with customers across a global, digital landscape.

As a leading member of our brand team, you will be responsible for leading the content and communication strategy from customer insights to implementation.

Please provide a link to your portfolio or relevant work when submitting your resume with a brief message on why you'd be best fit to our Brand Team. All info may be sent to hr@williamhenry.com.

ESSENTIAL DUTIES AND RESPONSIBILITIES

As a leading member of our brand team, you will be responsible for leading the content and communication strategy from customer insights to implementation.

  1. Lead and implement effective marketing initiatives to grow customer engagement and conversion on digital platforms
  2. Research and apply customer insights to create engaging content strategies across ecommerce and social media platforms
  3. Develop innovative content and campaign ideas to introduce new products / partnerships
  4. Identify and organized go-to-market strategies with ecommerce, sales and design teams
  5. Evolve and maintain consistent brand voice through a diverse landscape of digital platforms to connect and grow Tanner Goods and Mazama customer base
  6. Review and provide analysis of campaign results
  7. Create content with partners to implement effective strategies
  8. Advise the best use of budget to achieve KPIs
  9. Build briefs for external marketing and PR opportunities

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

 

TRAVEL REQUIREMENTS

This position has no travel requirements.

 

QUALIFICATIONS, EDUCATION and/or EXPERIENCE

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. 3-5 years of experience in digital marketing or equivalent experience.
  2. Strong analytical skills for digital / customer insights.
  3. Experience with Adobe Creative Suite.
  4. Expert knowledge and experience with social media platforms such as Facebook, Instagram, Pinterest, Youtube, etc.
  5. Excellent written and verbal communication.
  6. An effective creative leader and collaborative approach to work.

 

 

PROFESSIONAL CERTIFICATIONS OR LICENSES REQUIRED

No certifications are required

 

SOFTWARE SKILLS

Proficiency with MS Office Suite including intermediate to advanced level with Excel, proficiency with Outlook and Word is required. Experience with Google document, slides and sheets is required.  Advanced experience with Adobe suite experience is  required.

 

COMMUNICATION SKILLS

Must have the ability to read and follow written procedures consistently.  Must be able to respond clearly and concisely to inquiries and questions from management and internal team members within and across departments, both verbally and in written correspondence.  Must keep manager apprised of progress or alert for arising issues that require additional support or escalation. 

 

PHYSICAL DEMANDS and WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the individual is regularly required to stand, walk, sit, type, reach with hands and arms, and talk or hear.  The employee must be able to sit at a desk for 8 hours a day (occasionally up to 10 hours a day).  Specific vision abilities required by the job include close vision. The employee must occasionally lift and/or move up to 50 pounds.  The noise level in the work environment is moderate.