May 5, 2009 – 3:06 pm
For all of us at Tanner Goods, a collaboration is more than simply co-branding a product. When approaching a project such as this there are a couple things we look for in a partnering label; first and foremost, the collaboration must bring us together with people who shares the same core ideals and a common vision with TG. Secondly, the paring will produce something that is fresh and new but still resides within both of our realms.

The Premium is exactly that – a joint venture between us and the talented teams at Jhung Yuro and Sole Collector. I’ll leave the details to Sole Collector’s own Nick DePaula…
“Located on opposite ends of the country, the two brands hold equal ideologies in that they place a premium on just that, premium goods. Whether it’s a hand-crafted cardholder from Tanner Goods made in Portland, Oregon that is simplistic and yet utilitarian, or a wearable sneaker from Jhung Yuro that works for every lifestyle of everyday living – we felt both young brands have carved out their own interpretation of quality and have a ton of successes ahead of them. Bringing all three of our likeminded tastes together has made for a set that we feel is refreshingly unexpected and represents a great subtle casual feel rooted in value.
Included in The Premium is one pair of Jhung Yuro Old School shoes nestled into a plush slip bag inside of a uniquely branded box specific to this set. We will also be including a matching two-toned natural leather cardholder – the first time Tanner Goods has dropped a two-tone leather piece – cut and assembled by hand by Tanner Goods co-founder Sam Huff. With an eye for detail and thoughtfulness, we’ve used a high quality brown natural leather along the upper of the shoe, with silver eyelets and lasered logos tying back into the two-tone cardholder. A cashew hued synthetic rand runs around the base of the shoe for some added durability, and a rich belt leather binds the heel quarters together.”




The Premium set will be available for purchase exclusively through our retail storefront and gallery in Portland this Friday, May 8th at 8pm. More details on the launch coming soon…